BELMAR — All along Main Street on Sunday, the color green was king. Paradegoers clad themselves in green hats, shirts, bandannas and plastic beads. Teenagers had green hair and wore green makeup. Some people dined on cookies, cotton candy and pizza, all dyed brilliant shades of green.
On Sunday, the 35th annual St. Patrick’s parade marched through Belmar and Lake Como, with pleasant weather drawing a large crowd. The parade, comprising 3,500 marchers, had something for everyone, including 25 pipe-and-drum bands, 10 high school and elementary bands, police and fire squads from many Shore towns, senior citizen and nonprofit groups from throughout the state, beauty queens from several New Jersey pageants, the Denville String Band decked out in brightly colored sequins and feathers, and even the Geico gecko.
Around the 12:30 p.m. start of the parade, space was still available curbside for people to set up chairs and blankets, but as the afternoon progressed, the crowd became thicker and thicker. Beth Ballon of the Shark River Hills section of Neptune said she arrived around 11:30 a.m. to secure a front-row spot near the end of the parade route by Eighth Avenue.
Belmar Police Chief Jack W. Hill Jr. estimated about 100,000 people attended, and about 75 officers patrolled the area, stretching from Lake Como to Seventh Avenue in Belmar.
U.S. Sen. Frank R. Lautenberg, D-N.J., was among the parade’s marchers, as was Rep. Frank J. Pallone Jr., D-N.J. Grand marshal was Ed Neafsy of Avon, and deputy grand marshal was Peggy O’Connor of Belmar.
For Belmar resident Jim Reilly, who was at the parade doing news coverage for Cablevision, being there was not only for work.
“I cover it every year. My family owns the Irish Centre, so it’s a family tradition,” he said. “It’s a day for the Irish to show strength in numbers. We can put 100,000 people in the streets.”
Paradegoers filled the shops on Main Street. Many store owners and vendors welcomed the onslaught of people, setting up separate stations or serving food buffet-style to ease lines. Freedman’s Bakery was full of people buying hot dogs, baked goods and coffee.
“Eleven (a.m.) is when people start coming around,” said Danielle Liss of Hoboken, who was working at a table set up outside the bakery. “Inside is busy before that.”
Kelly McAllister of Farmingdale, membership director for the Girl Scouts of the Jersey Shore, sold Girl Scout cookies with several other volunteers. Though they were not offering Irish-themed food, it did not put a dent in their sales.
“This is our first year,” she said. “We’ve sold 10 cases so far (by around 1 p.m.), and we have about 20 more.”
McAllister also explained the parade was the first Girl Scout cookie sale in the county. “The cookies were just delivered this week,” she said.
At 10th Ave. Burrito Co., Scott Southwick of Neptune sold hot dogs, churros and sodas. The restaurant opened a table outside at 11:30 a.m., and by almost 3 p.m. sold out of hot dogs.
“Instead of opening the shop and dealing with problems all day, we set up out here. It works out well,” he said.
As the parade wound down around 3:30 p.m., the crowds dispersed, many taking the train out of Belmar, or headed into borough bars and restaurants to keep celebrating.
“It’s the most fun day at the Shore,” Reilly said.
Jennifer Bradshaw: (732) 888-2621 or jbradshaw@app.com
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